Larry Winans Death, Obituary: Jackass Brewing Co. Co-Owner Larry Winans Dies After Collapsing at Ironman Event
The craft brewing community and countless friends, family members, and patrons are mourning the loss of Larry Winans, co-owner of Jackass Brewing Co., who tragically died after collapsing while participating in an Ironman event last weekend. His passing has left an immense void among those who knew him personally and professionally, as tributes continue to pour in celebrating a life marked by passion, determination, and generosity.
Larry Winans was widely respected not only as a successful business owner but also as someone who genuinely cared about his community. As co-owner of Jackass Brewing Co., he helped create a welcoming gathering place where people could enjoy quality craft beverages, build friendships, and celebrate local culture. Those who worked alongside him describe him as a hardworking entrepreneur whose vision, leadership, and approachable personality played a significant role in the brewery’s success.
Beyond his accomplishments in business, Larry was known for embracing an active and healthy lifestyle. Friends say he enjoyed challenging himself physically and was committed to endurance sports, making his participation in the Ironman event a reflection of his determination and perseverance. Competing in such demanding events requires months of preparation, discipline, and resilience—qualities that Larry demonstrated throughout many aspects of his life.
According to reports, Larry collapsed during last weekend’s Ironman competition. Medical personnel stationed at the event responded immediately, providing emergency care before transporting him for further treatment. Despite the efforts of first responders and healthcare professionals, he later passed away, leaving family members, fellow competitors, and supporters devastated by the tragic outcome.
News of his death spread quickly throughout the local community and the craft brewing industry, prompting an outpouring of heartfelt condolences. Friends, customers, fellow brewers, and athletes have shared memories highlighting Larry’s warmth, generosity, and unwavering willingness to support others. Many remembered him as someone who greeted everyone with a smile and made people feel welcome from the moment they walked through the doors of the brewery.
Those closest to Larry describe him as a devoted family man and loyal friend whose greatest pride came from the relationships he built. Whether spending time with loved ones, mentoring aspiring entrepreneurs, or volunteering within the community, he consistently placed people first. His kindness, humility, and genuine interest in helping others left a lasting impression on everyone fortunate enough to know him.
The team at Jackass Brewing Co. has also expressed profound sorrow over the loss of one of its guiding figures. Employees and business partners have reflected on Larry’s dedication, positive attitude, and commitment to creating an environment where both staff and customers felt like family. His leadership extended beyond business operations, fostering a sense of belonging that became a hallmark of the brewery.
Larry’s passing has also reminded many of the physical demands associated with endurance competitions. Ironman events test participants through swimming, cycling, and marathon running, placing extraordinary demands on the body. While organizers implement extensive medical support and safety measures, tragic medical emergencies can still occur despite careful planning and preparation.
As family, friends, and members of the community come together to honor Larry Winans’ life, they are choosing to remember him not for the tragedy of his passing but for the joy, inspiration, and generosity he brought to others. His legacy lives on through the business he helped build, the friendships he cultivated, and the countless lives he positively influenced.
Though Larry Winans is no longer physically present, his memory will continue to inspire those who knew him. He will be remembered as a dedicated entrepreneur, passionate athlete, loving family man, and cherished friend whose impact on his community will endure for years to come.